Marketing

BSB40820 Certificate IV in Marketing and Communication

BSB40820 Certificate IV in Marketing and Communication

About the course

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course Highlight

Education Pathways

After completion of BSB40820 – Certificate IV in Marketing and Communication, students may wish to undertake courses such as:

  • Diploma of Marketing and Communication
  • Diploma of Business
  • Diploma of Project Management

Career Outcomes

Students who complete this course may gain work as a:

Entry Requirements

Course Structure

To complete this qualification students must complete all 12 units of competency (6 core + 6 elective units).
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents
BSBPEF402 Develop personal work priorities
BSBMKG442 Conduct e-marketing communications
SIRXMKT006 Develop a social media strategy
BSBMKG432 Research international markets
BSBMKG438 Implement and monitor advertising production
SIRXOSM005 Develop a basic website for customer engagement

Assessment Methods

Assessment methods used for this qualification will provide a range of ways for individuals to demonstrate that they have met the required outcomes including:

Learning & Training Resources

The following training equipment and materials are required for delivery of this program:

Work Placement

No mandatory work placement for this course.

RPL & Credit Transfer

Recognition of Prior Learning (RPL) is a process where skills and knowledge gained through work and life experience and other unrecognised training can be formally recognised.

To apply for RPL, complete and return an RPL Application Form. Your application will be assessed for suitability and you will then be contacted by an assessor to progress the process. This usually involves gathering evidence to demonstrate your skills, knowledge and experience, responding to questions, completing tasks and, where relevant, observation of your work skills.

RPL fees:

  • $500 application fee upon submitting the RPL Application Form
  • $400 per unit of competency applied for

Credit Transfer: Students may be eligible for credit transfer for relevant units studied at an Australian Registered Training Organisation. Credits may lead to a reduction in course fees, and the outcome of your application will be advised in writing.

Additional Support

All students will be provided with a range of learning support options and resources to help them achieve
competency. This may include:

How to Apply

To apply for this course, you must complete an application form. This can be emailed or posted to you or downloaded from our website. Please ensure you also read the Student Handbook provided to you with this Course Outline prior to completing an application form.

Course details:

Course Fees:

Fees include all equipment and resources required for training and assessment.

$
1,700 / Monthly
Elizabeth Quinn

Instructor

Grow Your Career in Marketing and Communication

Build practical marketing and communication skills with a nationally recognised qualification.

Testimonials

What Our Students Are Saying

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